40+ awards
20+ years experience

Frances Greig is one of Australia’s leading for-purpose branding specialists.

Her knowledge and expertise encompass research, strategy, design, communication and engagement, and her work is underpinned by a single defining element: impact.

A highly regarded thought-leader, regular speaker and lecturer, Frances works closely with Australia’s most ambitious operators, boards, and senior leadership teams. From government, the arts, charities and NFPs, to social good initiatives in the commercial sector, she has played a pivotal role in conceiving, creating and delivering landmark projects that have reshaped the role of brand in Australia’s for-purpose space.

Whether it's enabling teams to raise millions of dollars for their cause, connecting them with hundreds of thousands in their community, or rallying their entire workforce around a single vision for who they are and what they can become, her work is defined by the results it achieves.

Frances’ commitment to impact has seen her amass 40+ national and international awards in the last five years, including finalist for Creative Director Of The Year and Brand Strategist Of The Year. These awards have helped the for-purpose sector to thrive by benchmarking standards for brand, design, and communication.

Frances Greig
Creative Director / Brand Strategist

Ronald McDonald House Charities

Aboriginal Health and Wellbeing Clinical Academic Group

Kids Cancer Centre

iknowho

Sydney Children’s Hospitals Foundation – Employer Brand

Maridulu Budyari Gumal

Sydney Children’s Hospitals Foundation

Children’s Hospital Foundation

Work with Frances

Talk

For-purpose branding

$4,995

Discover what defines a for-purpose brand, how it's crafted, and when to consider rebranding.


  • A one-hour talk on how for-purpose brands are created.

  • Best for leaders and teams ready to learn how to align an organisation's strategy to its brand.

Book a talk

Workshop

Brand positioning

$8,995

Delivered with a powerful mix of rigour and collaboration this workshop helps teams discover their organisation's unique point of difference.


  • One day collaborative workshop for teams

  • Best for teams ready to sharpen their competitive edge, define their market position, and determine their organisation’s unique point of difference.

Book a workshop

Expertise

Brand

$23,500 per month

Move your organisation forward with award-winning research, strategy, creative direction, art direction and design in-house, collaborating with your team.


  • In-house expertise for high-impact sprints or navigating significant organisational change.

  • Best for leading businesses ready to turn ambition into action.

Engage expertise

Awards

  • Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: World Design Awards | Graphic design – identity and branding – community

    Shortlist | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Shortlist | Better Future Awards: World Design Awards | Graphic design – identity and branding – community

  • Winner | Australian Good Design Awards | Design Excellence

    Gold | Muse Creative Awards | Brand Identity

    Gold | Muse Creative Awards | Strategic Program – Employee Relations

    Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding

    Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding

    Silver | Transform Awards ANZ | Best creative strategy

    Silver | Transform Awards ANZ | Best employer brand

    Finalist | Transform Awards ANZ | Best Brand Strategist

    Finalist | Transform Awards ANZ | Best Creative Director

  • Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community

    Bronze | Transform Awards ANZ | Best use of copy style or tone of voice

    Bronze | Transform Awards ANZ | Best creative strategy

    Bronze | Transform Awards ANZ | Best strategic or creative development of a new brand

    Bronze | Transform Awards ANZ | Best visual identity by a charity, NGO or NFP

    Finalist | AGDA Design Awards | Design Effectiveness

  • Design Excellence | Australian Good Design Awards | Communication design branding and identity

    Platinum | Muse Creative Awards | Branded content

    Winner | Transform Awards ANZ | Best overall visual identity

    Gold | Transform Awards ANZ | Best brand evolution

    Gold | Transform Awards ANZ | Best visual identity by a charity, NGO or NFO

    Gold | Indigo Awards | Branding

    Gold | Muse Creative Awards | Branded content

    Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: GOV Design Awards | Graphic design – identity and branding – community

    Silver | Indigo Awards | Branding

    Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector

    Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector

  • Gold | Transform Awards ANZ | Best strategic or creative development of a new brand

    Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector

Get in touch

Work with one of Australia's leading for-purpose branding experts and make impact matter for your team and organisation.

  • 0418 636 575

  • frances@sunnysideup.com.au